JUSTIN BIEBER - BOYFRIEND ANALYSIS

Justin Bieber released his first EP in the year of 2009. Since then he has had a huge fan base of teenage girls. His first song that was released 'One Time' had hit into the top 30 of several international markets. The genre that Justin Bieber is part of would be considered as pop.

Within this song the connection that the artist is trying to make with his audience is one that shows how he is trying to be personal to them. This would make the audience members feel like Justin Bieber wants to be their Boyfriend and consequently they choose to be a fan of his and buy his merchandise, this links back to Dyer's star theory.

Many of the shots within the video are close up shots of the artist looking straight back down the camera to his audience. Once again, this shows how personal he is being towards his audience and that now it makes the audience believe that maybe Justin Bieber wants to be their boyfriend.

The stereotypes that this video portrays are ones that show how mature the artist has become. This is shown by the artist sitting in the expensive cars and how he is also talking about money. However, this could be seen as he is still being a child that is dreaming by having it all: the expensive cars, money and girls.

The lighting within this particular music video give off a romantic vibe. This once again shows maturity by the artist. Also it shows how when it comes to romance he is mature like an adult and not childish and cheesy. This also gives the impression to the audience that he is a smooth lover and how they believe he would never let them go.