FILMING

Over the process of filming we had experienced some problems with our shot list. We had made mistakes when it came to our shot list and despite sticking to certain parts of it we had changed a significant amount of shots on site.
We had done this because we had found ways to make a more effective shots. We believe that these shots have made the conventions of R&B seem to be portrayed in a better form throughout our video.

ADVERT RESEARCH

Here are some magazine adverts that I have found that represent conventions of R&B and other similar genres.





In these magazine adverts we see the artists whole face. This would be so the audience would recognize the artist when they see other products of the artist. As well as this we see that thee artists name is in the largest font and is clear to read. Once again this would mean that the audience will be able to recognize the artist in the other products they see. Another convention seen is that there a list of songs included in the album, except for Jay Z's advert.

DIGIPACK ANALYSIS

This is a digipack analysis off LLCOOLJ's album ALL WORLD 2

OUR IDEAL TARGET AUDIENCE

Based on our secondary research from websites such as facebook, youtube and quantcast, we have found a pattern in audience members of many R&B artists. These figures are not conclusive however we believe that our ideal audience member will be:

• Between the ages of 18-24, however there are also 13-17 year olds that would take an interest
• Predominantly, the female population are seen to be the gender that listens to R&B music the most
• Figures from quantcast show that the ethinic minority that listen to R&B music are afro american. Unfortunately there is no other source in our research that could back this up 

LYRICS TO OUR SONG

Joseph SoMo The Morning Lyrics

(Verse 1)

From the morning to the evening, complaints from the tenants, got the walls kickin like they six months pregnant

Drinking Alizé with our cereal for breakfast, girls calling cabs at dawn quarter to 7:00

Skies getting cold, flying from the north, rockin with our city like a sold out show

House full of pros that specialize into hoein, make that money rain as they takin off they clothes

Order plane tickets, Cali is the mission, visit every month like I'm split life living

Let the world listen if a haters caught slipping then my singers stay tight

Got my back like pippin, fast life grippin, yeah we still tippin

Codys keys paint a picture so vivid, fakes try to mimic, get girls timid, but behind closed doors they get oh so rigid

(Chorus)

All that money the money is the motive, all that money the money is the motive, all that money the money she be foldin

Girl put in work girl, girl put in work, girl put in work girl, girl put in work, girl put in work

(Verse 2)

Push it to the limit, push it through the pain, I push it for the pleasure like the virgin to the game

A virgin to that money, a virgin to the fame

So this my only chance and when I'm over only pray that I flow from the bottom, closer to the top, the higher that I climb, the harder I'ma drop

These pu**y a** singers tryna hold on to their credit so I tell them use a debit watch they image start to lessen I warned 'em like discretion

Why these singers testing, always fu**ing testing, why these singers testing

Sh*t that I got them on straight bar hopping to the music of the ambiance, get sh*t popping

Zombies of the night, singer’s aint talking, if they hyping to the crew get it in like pockets

Downtown loving, when the moon coming, only place to find base heads, and hot women

(Chorus)

Better slow down, she'll feel it in the morning, aint the kind of girl you'll be seeing in the morning

Too damn raw aint no singer worth her holding, aint no singer that she holding man her love is too damn foreign

(Chorus x2)

Within the lyrics of the song there is many swear words. In order to make our video presentable to gain necerssary feedback we are planning on using a system in which the swear words are muted out and yet the music is still playing.

DRAKE - FRONT COVER DIGIPACK ANALYSIS

 On the front of this CD cover e see that the artist is surrounded by many gold items. He is also wearing a lot of jewelry that is gold these items show conotations of wealth which is one of the conventions of R&B. The font on the front cover is a signature type font. This would make the audience feel like they have got a personal signature of the artist on their CD cover. The parental advisory logo at the bottom corner of the CD cover, this shows that there is a bad side to the artist. This once again sticks to the conventions of R&B.The pose of the artist shows thoughtfulness, however there is sex appeal being shown by his facial expression.

The back of the cover the connotations of wealth continue to be shown as the gold colours. The postioning of the song list is centered. This is effective as it is directly at the centre of the audiences attention.The colour scheme is effective as there is a contrast between the two colours which means that they are easy to spot.

OUR CHARACTER'S COSTUME

These are some more pictures of the girl we are using in our R&B video for the ballet dancing scene. This is the costume she will be wearing for the dance scene of the video. We have chosen this outfit as it is simple but clearly portrays she is a ballet dancer.