OUR IDEAL TARGET AUDIENCE

Based on our secondary research from websites such as facebook, youtube and quantcast, we have found a pattern in audience members of many R&B artists. These figures are not conclusive however we believe that our ideal audience member will be:

• Between the ages of 18-24, however there are also 13-17 year olds that would take an interest
• Predominantly, the female population are seen to be the gender that listens to R&B music the most
• Figures from quantcast show that the ethinic minority that listen to R&B music are afro american. Unfortunately there is no other source in our research that could back this up