OUR IDEAL TARGET AUDIENCE

Based on our secondary research from websites such as facebook, youtube and quantcast, we have found a pattern in audience members of many R&B artists. These figures are not conclusive however we believe that our ideal audience member will be:

• Between the ages of 18-24, however there are also 13-17 year olds that would take an interest
• Predominantly, the female population are seen to be the gender that listens to R&B music the most
• Figures from quantcast show that the ethinic minority that listen to R&B music are afro american. Unfortunately there is no other source in our research that could back this up 

LYRICS TO OUR SONG

Joseph SoMo The Morning Lyrics

(Verse 1)

From the morning to the evening, complaints from the tenants, got the walls kickin like they six months pregnant

Drinking Alizé with our cereal for breakfast, girls calling cabs at dawn quarter to 7:00

Skies getting cold, flying from the north, rockin with our city like a sold out show

House full of pros that specialize into hoein, make that money rain as they takin off they clothes

Order plane tickets, Cali is the mission, visit every month like I'm split life living

Let the world listen if a haters caught slipping then my singers stay tight

Got my back like pippin, fast life grippin, yeah we still tippin

Codys keys paint a picture so vivid, fakes try to mimic, get girls timid, but behind closed doors they get oh so rigid

(Chorus)

All that money the money is the motive, all that money the money is the motive, all that money the money she be foldin

Girl put in work girl, girl put in work, girl put in work girl, girl put in work, girl put in work

(Verse 2)

Push it to the limit, push it through the pain, I push it for the pleasure like the virgin to the game

A virgin to that money, a virgin to the fame

So this my only chance and when I'm over only pray that I flow from the bottom, closer to the top, the higher that I climb, the harder I'ma drop

These pu**y a** singers tryna hold on to their credit so I tell them use a debit watch they image start to lessen I warned 'em like discretion

Why these singers testing, always fu**ing testing, why these singers testing

Sh*t that I got them on straight bar hopping to the music of the ambiance, get sh*t popping

Zombies of the night, singer’s aint talking, if they hyping to the crew get it in like pockets

Downtown loving, when the moon coming, only place to find base heads, and hot women

(Chorus)

Better slow down, she'll feel it in the morning, aint the kind of girl you'll be seeing in the morning

Too damn raw aint no singer worth her holding, aint no singer that she holding man her love is too damn foreign

(Chorus x2)

Within the lyrics of the song there is many swear words. In order to make our video presentable to gain necerssary feedback we are planning on using a system in which the swear words are muted out and yet the music is still playing.

DRAKE - FRONT COVER DIGIPACK ANALYSIS

 On the front of this CD cover e see that the artist is surrounded by many gold items. He is also wearing a lot of jewelry that is gold these items show conotations of wealth which is one of the conventions of R&B. The font on the front cover is a signature type font. This would make the audience feel like they have got a personal signature of the artist on their CD cover. The parental advisory logo at the bottom corner of the CD cover, this shows that there is a bad side to the artist. This once again sticks to the conventions of R&B.The pose of the artist shows thoughtfulness, however there is sex appeal being shown by his facial expression.

The back of the cover the connotations of wealth continue to be shown as the gold colours. The postioning of the song list is centered. This is effective as it is directly at the centre of the audiences attention.The colour scheme is effective as there is a contrast between the two colours which means that they are easy to spot.

OUR CHARACTER'S COSTUME

These are some more pictures of the girl we are using in our R&B video for the ballet dancing scene. This is the costume she will be wearing for the dance scene of the video. We have chosen this outfit as it is simple but clearly portrays she is a ballet dancer.

OUR SHOT LIST

SHOT	SHOT TYPE	SHOT DESCRIPTION	TIME (4:32)
Shot 1 (Studio)	·         Establishing shot	Establishing shot of TV (crackled)	0:00 – 0:08
Shot 2 (Warehouse)	·         Close up shot of artist ·         Cross fade	Close up of artist in location 1 (warehouse) posing	0:08 – 0:13
Shot 3 (Drama Studio)	·         Establishing shot ·         Cross fade	Establishing shot of artist on TV in warehouse. Starts singing.	0:13 – 0:20
Shot 4 (Bedroom)	·         Establishing shot ·         Pan left or right	Establishing shot of girl sat on bed looking upset (smudge mascara?)	0:20 – 0:25
Shot 5 (Warehouse)	·         Long shot ·         Direct on	Long shot of artist singing into camera	0:25 – 0:29
Shot 6 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	0:29 – 0:32
Shot 7 (Warehouse)	·         Long shot ·         Direct on	Long shot of artist singing into camera	0:32 – 0:35
Shot 8 (Bedroom)	·         Close up ·         High angle ·         Pan left or right?	Close up of character. Once again crying (smudged mascara?)	0:35 – 0:37
Shot 9 (Warehouse)	·         Close up ·         Direct on	Close up shot of artist singing into camera	0:37 – 0:40
Shot 10 (Bedroom)	·         Close up ·         Slow mo?	Close up shot of mother shouting	0:40 – 0:44
Shot 11 (Warehouse)	·         Long shot ·         Direct on	Long shot of artist singing into camera	0:44 – 0:49
Shot 12 (Warehouse)	·         Close up ·         Direct on	Close up shot of artist singing into camera	0:49 – 0:50
Shot 13 (Bedroom)	·         Close up ·         High angle ·         Pan left or right?	Close up of character. Once again crying (smudged mascara?)	0:50 – 0:53
Shot 14 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	0:53 – 0:58
Shot 15 (Bedroom)	·         Close up ·         Low to High angle	Character jumps up and shouts back at Mother	0:58 – 1:02
Shot 16 (Bedroom)	·         Mid shot	Character walks away from camera past mother and out the door	1:02 – 1:04
Shot 17 (House)	·         Long shot ·         Low angle	Character quickly making way down stairs	1:04 – 1:07
Shot 18 (Warehouse)	·         Close up ·         Direct on	Close up of artist singing into camera	1:07 – 1:11
Shot 19 (House)	·         Close up	Close up of a set of keys being taken by the character	1:11 – 1:12
Shot 20 (Park)	·         Long shot	Long shot of character walking through park with trees either side	1:12 – 1:15
Shot 21 (Warehouse)	·         Long Shot ·         Direct on	Long shot of artist singing into camera	1:15 – 1:17
Shot 22 (Studio)	·         Long shot	Character walks through door into studio	1:17 – 1:21
Shot 23 (Studio)	·         Close up ·         Pan left	Close up of character hiding her emotions	1:21 – 1:24
Shot 24 (Studio)	·         Mid shot	Character takes first two steps of dance	1:24 – 1:25
Shot 25 (Studio)	·         Long shot	Character goes to do the leapey thing	1:25 – 1:27
Shot 26 (Studio)	·         Low angle shot ·         Slow mo?	Character does the leap over the top of the camera	1:27 – 1:29
Shot 27 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	1:29 – 1:35
Shot 28 (Warehouse)	·         Long shot ·         Direct on	Long shot of artist singing into camera	1:35 – 1:44
Shot 29 (Warehouse)	·         Close up ·         (Direct on)	Close up of artist singing into camera	1:44 – 1:48
Shot 30 (Studio)	·         Close up	Character taking a drink whilst sat on the floor	1:48 – 1:50
Shot 31 (Studio)	·         Long shot	Character feeling ankle, in pain	1:50 – 1:53
Shot 32 (Studio)	·         Over shoulder of character ·         Low angle	Character walks out studio past another performer, other performer looks down her nose at the character	1:53 – 1:55
Shot 33 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	1:55 – 2:02
Shot 34 (Warehouse)	·         Close up ·         Direct on	Close up shot of artist singing into camera. Put hands together when ‘praying’ is said	2:02 – 2:09
Shot 35 (Bedroom)	·         Mid shot	Character is sat on bed looking emotional	2:09 – 2-11
Shot 36 (Bedroom)	·         Close up	Close up of character revealing more emotions	2:11 – 2:13
Shot 37 (Warehouse)	·         Long shot ·         Direct on	Long shot of artist singing into camera	2:13 – 2:18
Shot 38 (Studio)	·         Close up	Close up of character taking a deep breath	2:18 – 2:19
Shot 39 (Studio)	·         Mid shot	Character takes first few steps into dance routine	2:19 – 2:22
Shot 40 (Warehouse)	·         Long shot ·         Direct on	Long shot of artist singing into camera	2:22 – 2:27
Shot 41 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	2:27 – 2:31
Shot 42 (Studio)	·         Mid shot	Character continues to dance	2:31 – 2:34
Shot 43 (Studio)	·         Long shot	Character continues to dance	2:34 – 2:39
Shot 44 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	2:39 – 2:43
Shot 45 (Studio)	·         Close up	Close up shot of character taking a drink then moving hair	2:43 – 2:47
Shot 46 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	2:47 – 2:52
Shot 47 (Warehouse)	·         Close up ·         Direct on	Close up of artist singing into camera. Artist points to sky	2:52 – 2:55
Shot 48 (Studio)	·         Long shot	Character dancing	2:55 – 2:59
Shot 49 (Studio)	·         Mid shot	Character dancing	2:59 -  3:08
Shot 50 (Warehouse)	·         Close up ·         Direct on	Close up of artist singing into camera	3:08 – 3:12
Shot 51 (Studio)	·         Mid shot	Character finishing routine	3:12 – 3:17
Shot 52 (Studio)	·         Close up	Close up of character feeling exhausted	3:17 – 3:21
Shot 53 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	3:21 – 3:25
Shot 54 (Studio)	·         Close up	Close up of character looking tired and looks away from camera	3:25 – 3:29
Shot 55 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	3:29 – 3:33
Shot 56 (Studio)	·         Close up	Character looks past the camera towards the door and smiles	3:33 – 3:37
Shot 57 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	3:37 – 3:46
Shot 58 (Warehouse)	·         Close up ·         Direct on	Close up of artist singing into camera	3:46 – 3:50
Shot 59 (Studio)	·         Close up	Character takes a deep breath	3:50 – 3:51
Shot 60 (Studio)	·         Mid shot	Character takes a set up stance	3:51 – 3:54
Shot 61 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	3:54 – 4:02
Shot 62 (Studio)	·         Long shot	Character begins dance with enjoyment	4:02 – 4:07
Shot 63 (Studio)	·         Close up	Close up of character in motion with a smile	4:07 – 4:08
Shot 64 (Warehouse)	·         Mid shot ·         Direct on	Mid shot of artist singing into camera	4:08 – 4:11
Shot 65 (Warehouse)	·         Long shot ·         Direct on	Long shot of artist singing into camera	4:11 – 4:15
Shot 66 (Warehouse)	·         Close up ·         Direct on	Close up of artist singing into camera	4:15 – 4:19
Shot 67 (Studio)	·         Mid shot	Character finishes routine	4:19 – 4:24
Shot 68 (Studio)	·         Close up	Character looks to door again and smiles	4:24 – 4:25
Shot 69 (Warehouse)	·         Mid shot	Mid shot of artist singing into camera. Final pose	4:25 – 4:27
Shot 71 Warehouse	·         Establishing shot	Shot of crackled TV	4:27 -  4:32