AUDIENCE RESEARCH - QUANTCAST

By doing recent research on Quantcast we have found by looking at the statistics of the websites of other R&B artists that the majority of their audience are female of the ages between 18 and 24. These are the figures found from the websites:

• beyonceonline.com
• usherworld.com
• chrisbrownworld.com

Figures for...

beyonceonline.com (based on US demographics):

Gender:

Male -    77

Female - 122

Age:

< 18 -   76

18-24 - 177

25-34 - 113
35-44 - 104

Ethnic Background:

Caucasian - 78

Afro American - 301

Asian - 97

Hispanic - 82

Other - 145




usherworld.com (based on US demographics):

Gender:

Male -     78

Female - 121

Age:

< 18 -    171

18-24 - 120

25-34 - 115
35-44 - 93

Ethnic Background:
Caucasian - 39

Afro American - 517 

Asian - 79

Hispanic - 199 

Other - 94

chrisbrownworld.com (based on US demographics):

Gender:

Male -     83

Female - 116

Age:

< 18 -   97

18-24 - 179

25-34 - 102

35-44 - 97

Ethnic Background:

Caucasian - 78 

Afro American - 229 

Asian - 93

Hispanic - 80 

Other - 152


These figures weren taken from http://www.quantcast.com/