Most popular age group - 18-24
Drake: 26 million likes
Most popular age group - 18-24
Rihanna: 61 million likes
Most popular age group - 18-24
Iyaz: 1.9 million likes
Most popular age group - 13-17
Jason Derulo: 8.6 million likes
Most popular age group - 13-17
From the Facebook figures we see that the higher profile artists that have 20 million+ likes have a 'Most popular age group' of 18-24. However the lower profile artists that have sub 10 million likes have a 'Most popular age group' of 13-17. I believe that for our target audience we should take into account the higher profile artists age groups as R&B is a mass marketed product instead of Indie music which is a more a niche.
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