1st Rule - Music videos are there to demonstrate genre characteristics2nd Rule - There is a relationship between lyrics and visuals
3rd Rule - There is often intertextual reference
4th Rule - The demands of the record label will include the need for lots of close-ups of the artist may develop motifs which recur across their worth.
An example that uses Goodwin's theory is 'Nelly and Kelly - Dilemma'
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